Publications
Derrick Feldmann is a leading researcher and published author on social issues, consumer and public action and social movement theory.
The Corporate Social Mind
The Corporate Social Mind introduces a new cultural and strategic approach to social issue engagement by companies. It takes a lot more than just a good corporate social responsibility; environmental, social, and governance; or corporate citizenship/philanthropy strategy to support social change. Marketing and communications teams can play a crucial role in enhancing the work a business does to impact society, activating the public and consumers towards social issue action, and changing perceptions, attitudes, and strongly-held beliefs. This book is about bringing together those who work on social issues from both the corporate social responsibility and the marketing and communications sides and showing them how to engage in the kind of work that leads to stronger campaigns, moments, and initiatives that positively change the world.
Social Movements For Good
Social Movements for Good is a guidebook for driving change by taking advantage of the social currency that makes movements go viral. Through sharing secrets and stories from today’s most successful social good movements, Feldmann teaches readers about the leaders behind these movements, the individuals who responded and the approaches that made them work. Modern social movements operate within a new paradigm, and this informative guide walks you through how these movements are created, why people get on board, and the strategy and support network that must be in place for them to succeed.
Cause For Change
A nonprofit leader's guide for engaging millennials in all aspects of a nonprofit organization
Written by Millennials about Millennials, Cause for Change examines strategies for engaging Millennials as constituents, volunteers, and donors, and focuses on how organizations can realign themselves to better respond to this group of 80 million strong. At the heart of this research-based guide is the Millennial Development Platform, an action-based rubric developed by the authors and included in each chapter to help organizations create the infrastructure for a long-term millennial engagement strategy.
Examines how Millennials communicate, volunteer, take action, influence their peers, and choose to give their time and money
Explains how Millennials view their role in the workplace, and how their approach is re-shaping nonprofit culture from within
Cause for Change profiles Millennials who have emerged as dynamic leaders to create and manage movements in their communities.
